On the other side: Amazon, Calvin Klein and Dim, with budgets beyond comparison. We went after their searches one by one, page by page, until we passed them.
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On "homewear homme", Mariner comes out in first position. Right below: Tommy Hilfiger. Further down the same page: Amazon, then Calvin Klein.
These brands have been on Google for years, with bigger sites and far bigger budgets. Getting ahead of them takes a page that answers the search better, and several months of work.
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Mariner sat on page 5 of Google. Nobody goes that far.
Amazon, Calvin Klein, Dim and Hugo Boss on the same searches, with budgets beyond compare.
Within months, Mariner went from page 5 to first place, and the site's strength from 25 to 55 out of 100. That second number is the slowest to move: it is earned page by page, and it is what holds the position once it is taken.
Four phases run in parallel, month after month. Each one prepares the next.
No ad budget, and a domain authority of 25 out of 100 against brands established for years. First place cannot be bought in those conditions. Creativity replaced budget.
Technical, content, already-ranking pages, link profile. Four reads of the site before writing a line.
Low-competition searches first: every page that ranks earns the site credit in Google's eyes. That credit then opens up the most competitive ones.
One page per product family, markup reviewed, internal linking. Then content built on shoppers' real searches.
Backlinks earned over thirteen months: the Domain Rating climbs from 25 to 55. New content ranks within weeks.
Measured in Google Analytics on the organic channel only. No advertising on these queries.
93,000 users over 90 days, compared to the year before. People already searching for the product.
4.55% over the year compared to the year before, with a peak of 8.1% in November. The same traffic earns more.
Not a tool dashboard: the Google results page, exactly as it renders in France.
Unretouched captures · clickable
Positions recorded July 2026 · Google France
The first two months show nothing, and that is normal. That is the time it takes to rework the pages one by one, rewrite the titles and wait for Google to crawl them again. Until that work is done, the curve stays flat. It is the moment a client starts doubting, and it is also when everything is decided. It takes off in September and never comes back down: 66 visits a day at the start, 330 in December.
×5visits from Google, June to December 2024
At the start, the shop appeared on almost none of the searches in its category: six weeks at zero, the grey zone on the left of the chart. We had to stop creating one page per product and write one page per real need, the one people actually type. Each page took its own keyword research, its own structure and its own answers. It is that work, repeated page after page, that pushes the line up to 17.2%.
17.2%presence in the results, starting from zero
A sales peak is not won on the day itself. The pages that sold that day had been live for months, already well ranked and already visited. When the promotion arrived, the traffic was there; all that remained was to convert it. That is why sales climbed 98% while visits only rose 78%: visitors were already landing on the right page.
+98%sales on the operation, vs the 2023 edition
"Previous year" values recalculated from the variation shown by Shopify, hence the ≈.
The tools we use
Without an audit, you optimise blind. The audit says what is blocking, in what order to fix it, and what each fix can bring in. It is the first step of every mission we run, including Mariner's. We offer it to you.
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Google profile views in one year
Brunch and generous cooking in Guéliz, Marrakech. The profile goes from about 2,300 to 19,515 appearances in searches, and "brunch gueliz" ends in position 1.
See the study organic traffic in 8 months
From 1 to 12 keywords in the Top 3 against Tripadvisor and Booking, without a dirham of advertising.
See the study page-1 keywords in one year
Against budgets ten times bigger. Position 1 on "gestion de patrimoine immobilier".
See the study
#1 Mariner
#2 Tommy Hilfiger
#4 Amazon
